Creating a positive experience for customers is any business owner’s goal. Prairie Meadows Racetrack and Casino in Altoona, Iowa, opened in 1995 to large crowds and excited gamblers. This excitement, however, did not last. With dwindling customers and revenue, the gaming commission recently approved a large multi-phased renovation in an effort to enhance the gaming experience and attract business. Dri-Design contributed to the new contemporary look and architectural finishes of the casino with the interior installation of Shadow Series Panels.

Shadow Series brings dimension to buildings on the inside and outside because each panel face can be extended to varying depths based on the design and material choice of the project. This customization offers design flexibility and architectural creativity for any structure.

About 1,120 square feet of panels created an architectural display in the lobby near the elevators. The illusion that Shadow Series creates can be random or regimented depending on the intent of the designer. This installation turned what once were wallpapered walls into eye-catching features. The 0.080-inch aluminum panels with a Weathered Zinc finish were installed by Waldinger Corp., Des Moines, Iowa, and supplied by SGH Inc., Des Moines. The Weitz Corp., Des Moines, served as the general contractor. JR Senn with Waldinger adds, “The differing panel depths really add to the panel system aesthetics.”